Congratulations search engine optimisation, often called SEO for short, is designed to allow web pages to show up in search results when people search for products and services rather than only company names. The idea is that people looking for things internet are able to find a business website without any prior knowledge of this business or its name. There are all manner of tricks and techniques which in turn fall under SEO, but the good sustainable methods (also from time to time called “white hat SEO”) are based around the understanding of making your website easier for search engine to read and fully grasp, meaning they rank you higher in searches for effectively relevant terms.
It is not uncommon to decide to outsource SEARCH ENGINE RANKING OPTIMIZATION to external marketing agencies and other companies, but one can find far too many dodgy types out there who like to take companies in quest of SEO – especially local and small businesses – for your very expensive ride. How then does one actually accomplish finding a good, honest and legitimate search engine marketer?
It is actually exceptionally easy to find a decent SEO agency online. Go to a search engine for instance Google or Bing and type in “SEO agency. in Ignoring the paid ads at the top, whichever firm includes landed at the top of the search results are what you want – that doctor needs to be pretty good at SEO or their own website certainly be so high in the natural listings!
To narrow factors down a bit, you could try extending your search. Say you live inside Essex and want a local agency – just input “SEO agency Essex. ” Or if your website can be specialised and you want particular help with it you can add your individual industry or site type – “SEO tourism” or perhaps “SEO eCommerce” for example. This can be a great way to find niche SEO agencies who have specialist expertise in your field.
Sometimes SEARCH ENGINE OPTIMIZATION agencies (or at least people claiming to be SEO agencies) try to solicit companies by sending them emails or maybe submitting contact forms with various enticements and offers. However if you ever see something like this come in then it is best to ignore it aid if a company which supposedly specialises in search engine optimization is reduced to spamming inboxes to get business in lieu of, say, doing SEO so their own website ranks tremendously and people can find them anyway, chances are they aren’t really good. The same is true of SEO services advertised on paid classified ads at the top of search engines or on banner ads on many other websites. If their search marketing is any good, why are they having to pay with regards to placements?
Another thing to bear in mind is to steer well clear of any sort of SEO agency that promises you “top position pertaining to x keywords” or something similar. Nearly all modern google used personalised searching, meaning that everyone sees websites throughout slightly different ranking positions depending on their personal search track record. Absolute rankings are a thing of the past, any any one claiming to deliver this kind of service is lying through their teeth. Modern SEO will use sustainable “white hat” techniques in so that it will bring useful traffic to your website, not use exploits plus dodgy tricks, which will constantly get them slapped by online search engine updates like Google’s infamous Panda and Penguin mode of operation changes.
Once you’ve found an SEO company that seems to be mostly all right you’ll need to ask them some questions before you rebound into their services. As well as the usual checks like existing purchaser list and testimonials, it is a good idea to speak to someone for the phone or in person. Here are some good questions to ask them.
Would you their search marketing work? Is it handled by in-house workers? Do they do any outsourcing, especially to foreign companies? Loads of agencies outsource to cheap link builders in Indonesia who tend to produce very low quality work that can employ a negative impact on websites in the medium to long term.
When do they report, and what format do these reports carry? Any professional SEO agency should be providing regular upgrades to all its clients, along with written reports detailing physical activities taken and progress made.
What kind of skills and qualifying criteria do they have? Take a look at their existing client lists for any recognizable big names, and see if they have anyone who is Analytics qualified. Some providers even use quality standards like ISO 9001 which is a very good sign.
What else do they do? A lot of these companies are principally website designers who are resellers for outsourced SEO products and services to boost their profits. It is better to look for an online marketing practitioner to ensure you get a good quality service.